The price of name recognition

There's nothing too terribly exciting to tell from my trip to Indianapolis last week. It went well overall. In my spare time, I did a little swimming at the hotel pool, watched "The Descent" and saw a minor league baseball game (the Indianapolis Indians have a really nice stadium if you're ever there during baseball season; it's worth checking out).

There was also some fine dining, which was cool. The restaurant we went to the first night had some super tasty (and pricey) steaks. Of more interest, though, was a $500 Manhattan (the drink, not the island, which can be bought for beads). Naturally, we asked the waiter what was in it and if it was safe to drink liquid gold. Apparently, it uses a liquor that is $125 a shot. Our waiter had never sold one, but the name of the drink is the Mia Manhattan, named after the waitress who sold six in one evening -- the record.
The follow-up questions were obvious:
1) What was she wearing at the time?
2) How drunk were the businessmen she sold the drinks to?

Unfortunately, the waiter hadn't been working at the restaurant at the time, so he didn't know. But there were seven of us eating out and he said that if we bought seven of them we could name it whatever we liked. We tried to convince our boss that we could name it after our company. That way we could consider it branding (and that's the sort of thing you really can't put a price on). He disagreed.

Oh well, it was worth a shot.